Google And Personalized Search Results


Google has since about a year ago rolled out one of the major changes in a long time. The company has introduced what they call personalized search results. Personal means that all of the results in Google, whether you're logged in or out of a possible Google account, saves information about what you are looking for. Earlier that info was saved only if you were logged in to your account.


-To get an objective, neutral and "more accurate" result, which are not manipulated from saved history and colored by your interests, you must now actively disable the personalized search results. Here's how you do it:


Google's goal is that what you are looking for will be as relevant as possible and based on the info gathered. They are guessing which sites you most want to see and rank them higher up. This new functionality is great, but the placements you see will not be consistent with the placements other can see.


Personalized Search Results

To get an objective, neutral and "more accurate" result, which are not manipulated and colored by your interests, you must now actively disable the function." Here's how:

Go to their website - Make sure you're not logged in any of their accounts (Gmail, Adwords etc). - Look for something, for example, write your own name or one of your keywords. - Click the "Web History" located in the upper right corner of the page. - Click the "Disable customizations based on search activity."

Now they will not longer save any old info in a cookie on your computer and your results will be objective and neutral. Do the same procedure if you use their web page in your language also.



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